I worked closely with these fashion gurus to come up with daily content that they could post on Instagram and their blog. We would get together every month or so and shoot fresh content for the upcoming season. We also shot updated headshots and product shots that they could also showcase online. We primarily focused on showing off the features of the designers and clothing they were wearing so that they could sell them through social media, but our approach to their IG images compared to their blogging images was different. Their IG followers preferred a candid, day-in-the-life look, while the stylized, editorial shots did better on their blog posts. Collaborating on a regular basis gave us the opportunity to improve on our approach to our monthly shoots.